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Privacy Policy

Privacy Statement

Your privacy matters greatly to us. This privacy statement sets out how Beauday (referred to as “we”, “us” or “our”) collects, uses, shares and processes your personal information.

Collection and Use of Personal Data

Personal data refers to information that can identify you, either directly or indirectly. It also covers anonymous data that can be linked to information capable of identifying you directly or indirectly. It excludes data that has been permanently anonymized or aggregated to such an extent that we can no longer identify you, even when combined with other information.

Promoting safety and security

We follow the principles of legality, legitimacy and transparency. We only collect and process the minimum necessary data within defined purposes, and adopt technical and administrative safeguards to protect data security. We use personal data to verify accounts and user activity, maintain platform safety, detect fraud, and investigate suspicious or potentially illegal conduct or violations of our terms and policies. This processing is carried out based on our legitimate interest in keeping our products and services secure.

Below we describe the categories of personal data we may collect and the ways we use them:

What Personal Data We Collect

ⅰ. Data you provide:We gather personal data you submit while using our services or interacting with us, such as when you register an account, send us inquiries, fill out online surveys, or use our online help and chat support. If you place an order, we collect information related to your purchase. This includes payment details such as card numbers and card credentials, authentication information, as well as billing, shipping and contact information.

ⅱ. Data about use of our services and products:When you visit our website, we may collect information about your device type, unique device identifier, IP address, operating system, browser type, usage records, diagnostic data and location data from the computers, mobile phones or other devices you use to access our platform. Where available, our services may use GPS, IP address and other technologies to work out your approximate location, helping us optimize our products and services.

How We Use Your Personal Data

In general, we use personal data to deliver, improve and develop our products and services, communicate with you, serve targeted ads and offers, and protect our business and customers.

ⅰ. Providing, improving, and developing our products and services and advertising:

We rely on personal data to supply, refine and expand our products, services and marketing content. This includes data analysis, research and audits. Such processing is based on our legitimate interest in delivering goods and services and sustaining normal business operation. If you join a contest or promotional activity, we may use your submitted information to manage the event. Some promotions have separate rules with extra details about data usage, and we recommend you read them carefully before taking part.

ⅱ. Communicating with you:

With your prior explicit consent, we may send you marketing messages about our own products and services. We will also contact you regarding your account status, orders, updates to our policies and terms. If you no longer want to receive marketing emails, you may contact us to unsubscribe. We also use your data to handle and reply to your support requests. Subject to your explicit prior consent, we may share your personal data with third-party partners so they can send you promotional content for their own goods and services. With your consent, we may also use your data to customize your experience on our platform and third-party websites or apps, and measure the performance of our marketing campaigns.

NOTE: For all data usages listed above that require your explicit consent, you have the right to withdraw your consent at any time by contacting us.

Definition of "Cookies"

Cookies are small text files that store information on web browsers. They are widely used to store and retrieve identifiers and other data on computers, mobile phones and other devices. We also adopt similar technologies, such as local storage on your browser or device, device identifiers and related software. Within this cookie statement, all such technologies are collectively referred to as “cookies”.

Use of Cookies

We deploy cookies to provide, secure and improve our products and services, such as customizing content, delivering and measuring ads, analyzing user behavior, and building a safer browsing environment. Please note that the types of cookies we use vary depending on which pages and services you access.

Disclosure of Personal Data

We share certain personal data with trusted strategic partners who assist us in delivering our products and services or supporting our customer marketing. We only share such data with these partners to provide, improve our products, services and advertising. We will never pass your data to third parties for their independent marketing purposes without your prior explicit consent.

Data Disclosure or Storage, Transfer, and Processing 

ⅰ. Fulfilment of legal obligations:

We are bound by the mandatory laws of the European Economic Area or your country of residence. Certain legal requirements may apply. For residents within the European Economic Area (EEA), our processing of your personal data follows the lawful bases set out in Article 6(1) of the EU General Data Protection Regulation (GDPR), where consent is obtained where required.

ⅱ. For the purpose of reasonable implementation or application of this article:

We may share personal data with our affiliated companies. In the event of merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, sale or disposal of all or part of our business (including bankruptcy or similar proceedings), we may transfer your personal data to the relevant third party. We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our legal rights, seek remedies, enforce our terms, investigate fraud, or safeguard our operations and users. 

ⅲ. Legal Compliance and Security or Protect Other Rights

We may be required to disclose personal data under applicable laws, legal procedures, litigation, or requests from domestic and overseas government and public authorities. We may also disclose data when we believe disclosure is necessary for national security, law enforcement or other matters of public importance.

Children

 Our products and services are intended for adults. We do not knowingly collect, use or disclose personal data belonging to children under the age of 16. If we discover that we have collected data from a child under 16 (or the applicable minimum age in your region), we will take prompt steps to delete it. Please contact us immediately if you learn a child under 16 has submitted personal information to us. 

Your Rights

We take reasonable measures to keep your personal data accurate, complete and up-to-date. You have the right to access, correct or erase the personal data we hold. You also have the right to restrict or object to further processing of your data at any time. You may request a copy of your personal data in a structured, standard machine-readable format. You are entitled to file a complaint with the competent data protection authority regarding our processing of your information. To protect your privacy and data security, we may ask you to verify your identity before we retrieve and share your records. Applicable laws may allow or require us to decline some or all access or deletion requests. You can contact us to exercise these rights. We will respond to your request within a reasonable period, and in no case later than 30 days.

Third-Party Websites and Services 

When you click links to third-party websites that cooperate with us, we are not responsible for their privacy policies. Our website, products and services may contain links to external third-party platforms, goods and services. We do not take responsibility for their privacy practices, nor for the information and content they provide. This Privacy Statement only applies to data collected by Beauday through our own products and services. We recommend you review the privacy policy of any third party before using their platforms.

Data Security, Integrity, and Retention

We implement reasonable technical, administrative and physical security controls to prevent unauthorized access and ensure proper use of collected data. We will retain your personal data only for as long as needed to fulfill the purposes stated in this Privacy Statement, unless a longer retention period is required or permitted by law.

Changes to this Privacy Statement

We may revise this Privacy Statement from time to time to adapt to new technology, industry practice and regulatory requirements, or for other legitimate reasons. Your continued use of our products and services after the updated version takes effect means you accept the revised statement. If you disagree with the updated terms, please stop using our services and reach out to us to close your account.

Contact Us 

If you have any questions about this Privacy Statement or its implementation, please contact us at: info@beauday.com